In the Gel Lyte III Asics designed the most iconic shoe that that brand has ever made. With its innovative split tongue, a trademark for the Gel Lyte III, the shoe became a cult classic with a huge global following, and a true legend of the sneaker world!
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When it comes to collaborations in the world of sneakers, they are nothing new. Shoe brands have been engaging customers through endorsement since the 1920’s. Originally, collaborations were sponsorship and product endorsement, with shoes named after sports stars.
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